Banrimkwae – Paerimnam Resort
96/1 Moo 3, Lum Sum Sub-district, Sai Yok District, Kanchanaburi 71150, Thailand
Email: [email protected]
Tel: +66(0)81-944-0657, +66(0)81-944-0613
Effective Date: 26 February 2026
Last Updated 26 February 2026
Privacy Policy — Use of DeepSeek AI as a Customer Service AI Agent
1. Introduction
Banrimkwae – Paerimnam Resort ("we," "us," or "the Resort") has adopted DeepSeek AI as the AI engine powering our AI Agent, designed to answer customer inquiries and provide resort information through our official communication channels including LINE, Telegram, Facebook, and Email.
This policy explains how we collect, use, and protect your personal data when you interact with our AI Agent, and the rights you hold regarding that data. This policy supplements the Resort's main Privacy Policy.
2. Data We Collect Through the AI Agent
When you converse with our AI Agent ("Fai"), we may collect the following information:
2.1 Information You Provide Directly
- Conversation Content: Questions, requests, and information you type during the chat session
- Booking Details: Travel dates, number of guests, room type preferences, special requests
- Contact Information: Full name, phone number, email address
- Payment Preferences: Payment method you specify (we do NOT collect credit card or bank account numbers through the chat system)
2.2 Automatically Collected Information
- Platform Identifiers: Username, LINE ID, Telegram User ID, or Facebook ID
- Timestamps: Date and time of conversations
- Conversation History: Records of the current session to maintain conversational context and continuity
3. Purposes of Data Processing
We use the collected data for the following purposes:
| Purpose | Legal Basis |
|---|---|
| Responding to resort inquiries and providing information | Legitimate Interest |
| Processing reservations, confirming rooms, and coordinating with staff | Contractual Necessity |
| Forwarding relevant details to Admin or Front Staff for follow-up | Legitimate Interest |
| Improving service quality and developing the AI system | Legitimate Interest |
| Fraud prevention and system security | Legitimate Interest |
4. Processing by DeepSeek AI
4.1 Role of DeepSeek AI
Our AI Agent is powered by DeepSeek AI developed by DeepSeek (杭州深度求索人工智能基础技术研究有限公司) , an artificial intelligence company headquartered in the People's Republic of China.
4.2 Data Transmitted to DeepSeek AI
When you send a message to our AI Agent, that message is transmitted via the DeepSeek AI API for processing and response generation. Data transmitted may include:
- Your message content in the current conversation
- Contextual information necessary for generating an accurate response
4.3 International Data Transfer
Because DeepSeek AI operates from the People's Republic of China, data you submit through the AI Agent may be transferred to and processed outside of the Kingdom of Thailand. We have implemented appropriate safeguards in accordance with the Personal Data Protection Act B.E. 2562 (PDPA) to ensure adequate protection of your data.
4.4 DeepSeek's Privacy Policy
Data processing by DeepSeek AI is also subject to DeepSeek's own Privacy Policy. You may review it at:
🔗 https://www.deepseek.com/privacy
5. Data Retention and Deletion
| Data Type | Retention Period |
|---|---|
| Chat Logs / Conversation History | 90 days from the date of the conversation |
| Booking Information | 3 years from check-out date (for accounting and legal compliance) |
| Contact Information | For the duration of the customer relationship or until deletion is requested |
| System Access Logs | 30 days |
Upon expiry of the retention period, data will be automatically deleted or anonymized
6. Disclosure to Third Parties
We do not sell your personal data. We only disclose information in the following circumstances:
- DeepSeek AI: For AI analysis and response generation (as described in Section 4)
- Platform Providers: LINE, Telegram, Facebook, Google (subject to their respective policies)
- Internal Staff: Authorized Front Staff and Admin team members of the Resort
- Government Authorities: When required by law, regulation, or legal proceedings
- Third Parties: Only with your explicit prior consent
7. Data Security
We implement appropriate technical and organizational security measures, including:
- Encryption of data in transit via HTTPS/TLS protocols
- Access restrictions limiting data to authorized personnel only
- Regular security audits and system reviews
- No storage of sensitive financial information (e.g., credit card numbers) through chat channels
However, no system is 100% secure. We recommend that you avoid sharing unnecessarily sensitive information through chat channels.
8. Your Rights as a Data Subject
Under Thailand's Personal Data Protection Act B.E. 2562 (PDPA), you have the following rights:
| Right | Description |
|---|---|
| Right to be Informed | Know what data we collect about you |
| Right of Access | Request a copy of your personal data |
| Right to Rectification | Request correction of inaccurate data |
| Right to Erasure | Request deletion of your personal data |
| Right to Restriction | Request temporary suspension of data processing |
| Right to Object | Object to data processing in certain circumstances |
| Right to Data Portability | Receive your data in a commonly used, machine-readable format |
To exercise any of these rights, please contact us at [email protected] We will respond within 30 days of receiving your request.
9. Cookies and Tracking Technologies
Our AI Agent, operating through LINE, Telegram, and Facebook applications, does not directly place cookies on your device from our side. However, these third-party platforms may collect usage data according to their own policies, which are beyond our control.
10. Minors
Our AI Agent service is not directed towards individuals under the age of 20. If you are under 20, please have a parent or legal guardian act on your behalf. Should we become aware that we have collected data from a minor without parental consent, we will promptly delete that information.
11. Notice Before Engaging with the AI Agent
When you initiate a conversation with our AI Agent, you will be informed that you are communicating with an AI system powered by DeepSeek AI, and that your messages will be processed by that system. If you prefer not to have your messages processed by AI, you may contact our staff directly via the Resort's telephone numbers.
12. Changes to This Policy
We may update this policy periodically to reflect changes in our systems or applicable law. We will notify you of significant changes through the Resort's main communication channels. The current version of this policy will always be available on our website and official communication channels.
13. Contact Us
If you have any questions or concerns about this policy or the protection of your personal data, please contact:
Banrimkwae – Paerimnam Resort
96/1 Moo 3, Lum Sum Sub-district, Sai Yok District, Kanchanaburi 71150, Thailand
📧 Email: [email protected]
📞 Tel: +66(0)81-944-0657 or +66(0)81-944-0613
🕐 Office Hours: Monday – Sunday, 08:00 – 20:00 (ICT, UTC+7)